Keeping Up with Joe #1 – Music and Social Media

Tonight, I’m going to be busy producing my second podcast of 2020 on Social Media and Music. It’s a topic I’m much captivated by. Since the early years, way back when Lindsey Sterling gained a following and Justin Bieber was discovered doing Usher covers, social media has been a major way that new talent is discovered and uncovered.

That’s still happening today. Breakout talents like Billie Eilish, for example, can be discovered on SoundCloud one day, and clean up at the GRAMMYs the next.

But how effective is social media in building a brand for yourself? Are there other ways to do it? Or does social media have a monopoly on who gets in and who doesn’t – have they become the new, digital gatekeepers?

Joining me for this podcast will be my friend and professional musician, Joseph Christianson. Christianson has several years of playing professionally under his belt already, is a member of the award winning San Francisco Quartet, and travels the world playing his violin.

Learn more about Joseph Christianson on his website: https://www.josephviolin.com/ or visit him on Twitter.