Pokemon Launches “What’s Your Favorite” 30th Anniversary Campaign

So far, 2026 has seen a slow trickle of news surrounding the big 3-0 for Pokemon. We’ve seen everything from rumors about a potential McDonalds collaboration, to exclusive Pokemon TCG products, to most recently news that the franchise would be airing a commercial during the Super Bowl – the first time they’ve done so since 2016.

Now, the hugely anticipated Super Bowl LX ad has been released, and can be viewed on the official landing page for the “What’s Your Favorite” Pokemon page. Check out the full commercial below.

What “What’s Your Favorite” campaign is all about

There have been so many rumors circulating online that it’s a relief to finally see what the Pokemon 30th Anniversary campaign is all about. As it turns out, it’s more about nostalgia than any specific, big reveal. While many were speculating that Generation 10 would be officially revealed, instead, we get more fan-focused fun than big product reveals.

For example, fans can log into their Pokemon GO accounts and create a special Pokemon 30th snapshot.

Famous faces make their appearance in the Pokemon Super Bowl commercial

News of a new Pokemon 30th anniversary promo page surfaced minutes before the commercial itself airs, and on it are the very celebrities featured in the Super Bowl commercial with their own special Pokemon GO 30th Snapshots. These famous influencers include:

• Lady Gaga with Jigglypuff

• Jisoo with Eevee

• Lamine with Zygarde

• Miko with Gengar

• Trevor Noah with Psyduck

• Charles Leclerc with Arcanine

• Maitreyi Ramakrishnan with Luxray

Each of these celebrities are portrayed with Pokemon that seem to evoke something unique about the person, just the way you can pick “your favorite” to take a special snapshot with. More than Pokemon merch, new generations, or Pokemon TCG launches, however, this brand campaign seems to be focused on Pokemon GO, perhaps looking to breathe new life into that game which – though past its peak – still maintains an active group of players.

Exclusive Pokemon 30th merch and TCG products highlighted as pat of the campaign

While the main focus of the campaign and Pokemon Super Bowl commercial appear focused on Pokemon GO, influencers, and a nostalgic appeal to “Choose Your Favorite” Pokemon, additional incentives have also been highlighted both when the original story about the Super Bowl commercial broke as well as now via the campaign brand page. Things like exclusive Pokemon merch, Pokemon TCG products, and more are all part of this news. Indeed, it seems highly likely that even more Pokemon 30th news will be added, as the page has a section for that, too.

Stay tuned for more updates as I’ll be posting new stories to cover the latest Pokemon 30th Anniversary news as it becomes available!